‘Toasting Life Together’
My recent work with Campari Group has been both dynamic and rewarding, marking a seamless transition from beer marketing into the spirits category. This shift has expanded my strategic approach by adapting to new target demographics, refining sales techniques, and confidently leading cross-functional campaigns. I’ve also had the opportunity to focus on the rapidly growing nonalcoholic sector, particularly relevant to Gen Z and younger audiences. Key brands I've led include Aperol, Crodino, Campari, Courvoisier, and Espolòn.
Summer Is Served!
Summer 2025 was a pivotal moment for Aperol as we focused on strategic partnerships and refreshing the brand’s visual identity. I was responsible for developing and delivering key promotional materials across both physical product and digital platforms.
One highlight was activating Aperol’s partnership with the US Open. We created vibrant point-of-sale materials and ran consumer competitions in the lead-up to the tournament, driving visibility and engagement.
With Aperol's explosive growth in the U.S. since 2023, it was critical to align every execution with the brand's energetic Italian roots and its appeal to the young professional demographic. I led integrated projects in collaboration with agencies such as TPN and SOHO, ensuring on-time delivery and budget discipline across all activations.